Back Stage with Mark Hoppus
Posted on | February 28, 2010 | No Comments
will.i.am of Black Eyed Peas, Tim McGraw, Mark Hoppus of Blink-182 and Tyson Ritter of All-American Rejects Will Be Featured in Gillette UNCUT Films Shot by Danny Clinch.
January 11, 2010 (BOSTON, MA) – Gillette [PG] today announced that it is partnering with some of the world’s most fashionable musicians to fabricate Gillette UNCUT, an valid digital documentary big screen chain which will create its world premiere in Los Angeles in late January, 2010. Shot by famous music filmmaker/photographer Danny Clinch, the Gillette UNCUT films will afford fans with a rare glance into the worlds of will.i.am of Black Eyed Peas, country superstar and actor Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.
“Music plays a big part in the lives of young men,” said Steve Fund, Gillette Global Marketing Director. “Gillette UNCUT shows a side of artists that’s rarely, if ever, seen – going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage.”
The popular musicians featured in the Gillette UNCUT film sequence are enjoying a astonishing year. will.i.am and the Black Eyed Peas recently received several GRAMMY nominations, including Record of The Year and Album of The Year for THE E.N.D. McGraw at this time has a Top Ten hit on the country charts with “Southern Voice,” and is co-starring with Sandra Bullock in the motion picture hit, The Blind Side. Hoppus and Blink-182 delighted millions of fans by reuniting this summer, and the All-American Rejects freshly completed a sold-out concert tour across America.
Clinch – who has filmed music documentaries and music videos for iconic rock bands counting Bruce Springsteen & the E Street Band, Pearl Jam and The Foo Fighters – has captured the stories after this success in the Gillette UNCUT series. Each Gillette UNCUT documentary film will be astonishing and revealing – capturing the artists’ thoughts and feelings before taking the stage.
The Gillette UNCUT campaign will be supported by a broadcast television joint venture with Fuse TV, print ads in SPIN featuring the musicians, and online media partnerships with SPIN.com, Pandora.com, Last.FM and YouTube.com.
In calculation to the Gillette UNCUT series, as part of the campaign Gillette will also launch “Shave Like a Rock Star,” a series of tongue-in-cheek shaving tutorials hosted by each artist. “Shave Like a Rock Star” will be integrated on Gillette’s Web site in conjunction with the Gillette UNCUT launch in late January.
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